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Promote, Boost or Advertise on Facebook

Promote, Boost or Advertise on Facebook

Facebook marketing is a good value for promoting business locally on a limited budget. Because Facebook has minimized the amount of unpaid, organic reach that businesses can get, paid marketing has become a reality.

The good news is local businesses aren't competing for limited ad space, so costs remain reasonable. Facebook offers three marketing options. Here is a short introduction to each:

Promote Your Page. This builds brand awareness and increases "likes" on your page. You can promote your page to friends of your fans or select a target audience on a budget as low as $5 a day for seven days. Your promotion will show up in news feeds as well as in the right-hand column.

Boost Posts. Advertise a single post to fans, friends of fans or targeted audiences. Boosting a post for as little as $5 a day—for one day—has the potential to reach thousands of prospects and clients. Posts appear in news feeds.

Place an Ad. A small ad to the right of the news feed can link to any Web page or to a Facebook page. Facebook followers also can "like" the ad, so it gets shared on their news feeds. Ads offer the most flexibility because you can target people based on gender, age, zip code, interests and more. You can select a maximum daily budget as well as a lifetime budget for the ad.

If you're ready to get started, visit facebook.com/business, choose from Ads or Pages in the top menu and follow the instructions. Be sure to track your reach each day to make sure you're getting the results you want.
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